The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook to produce.

Headset initiatives like the Apple Vision Pro are a gradual step towards smaller, lighter smart glassesthat provide augmented reality experiences to the user. This future concept is rumored to be in development at Apple, under the name of Apple Glass.

While the Apple Vision Pro has had a relatively shaky start, CEO Tim Cook is still very much interested in producing Apple Glass. He’s wanted the product to be created for over a decade.

In Sunday’s newsletter for Bloomberg, sources of Mark Gurman say that Cook is doing what he can to get the smart glasses made. ”Tim cares about noting else,” one source claimed. ”It’s the only thing he’s really spending his time on from a product development standpoint.”

It’s Michael, not Walter, thank you.

“If anyone didn’t know that Walter Bloomberg is not associated with Bloomberg, they must’ve been living under a rock,” Reto Gregori, the polished deputy editor who runs Bloomberg’s newsroom day-to-day, told me during an interview at Bloomberg’s spaceship-like headquarters on Friday.

It was a wild — and, one infuriatingly-named X account aside, exuberant — week here at Bloomberg, which has built a true media empire out of its utilitarian terminal business over the last 35 years.

We’ve seen iPhone 17 Pro Max dummy units, and we’ve gawked at iPhone 17 Pro Max cases. Yet when you put the two together, you get a real sense of the shape of things to come.

X account pipfix (@lusiRoy8) posted a photo today that shows off exactly that.

At first glance, I thought I was looking at the existing blue iPhone 16 based on the color of the dummy unit. The story, of course, is the top third portion of the back of the iPhone 17 Pro Max dummy unit and case. That’s where the largest camera bump bar extends in every dimension.

The global smartphone market grew 3% year-over-year in Q1 2025, with Apple claiming the top spot, driven by the iPhone 16e launch, according to a new report from Counterpoint Research. Apple saw strong sales growth in markets like Japan and India, propelling it to a 19% share of the market.

Make no mistake, Elon Musk’s X project is a failure, and was on a solidifying path to bankruptcy, before Elon “saved” the platform by utilizing the political clout that he gained through the app to set his broader “X Corp” body of projects up for ongoing success.

Though the tactics that he’s used in doing so are highly questionable, and there’s still no guarantee that X will survive, long-term, as a general social media utility. And that’s before we get into his “everything app” expansion, but right now, X is indeed both solvent and safe due to a new injection of funding, as a result of Musk’s political wheeling and dealing.

Last Tuesday afternoon, just six days after Mark Zuckerberg’s third meeting with Donald Trump this year, the Meta CEO’s key antagonists in the federal government arrived in the Oval Office.

The visitors were Andrew Ferguson, the chairman of the Federal Trade Commission, which is suing Meta in a trial that begins today; and Gail Slater, the assistant attorney general who is responsible for the Justice Department’s anti-trust enforcement.