The mobile gaming market shows positive signs of life in early 2025, according to the latest report from analytics company Adjust. The company released its Gaming App Insights 2025 report, which gives insights on the trends in the mobile gaming market for the last year. According to Adjust, that market is showing signs of growth and recovery following a challenging time, in part thanks to shifts in monetization strategy.
Adjust’s findings show that global gaming app installs grew by 4% year-over-year in 2024. One of the big takeaways from the report is that there are new growth opportunities in the mobile market, in part thanks to new AI-driven in-game experiences increasing personalization. It’s also apparently shifting user acquisition strategies by helping studios quickly identify the top-performing ad creatives.
Källa: Mobile gaming market shows tentative signs of growth again | Adjust