In November, Google said it would conduct a ”test” in eight European countries that would omit results from EU-based news publishers for a small percentage of users. The results are in, and the survey says the news has no meaningful monetary value for the company. But the ”public experiment” was hardly done for scientific curiosity. European copyright law says the company must pay publishers for using snippets from articles, and Google will likely use the data to try to kneecap news outlets’ negotiating leverage.
”During our negotiations to comply with the European Copyright Directive (EUCD), we’ve seen a number of inaccurate reports that vastly overestimate the value of news content to Google,” the company bluntly wrote in its blog post explaining the experiment’s results. ”The results have now come in: European news content in Search has no measurable impact on ad revenue for Google.”
Källa: Google says its European ’experiment’ shows news is worthless to its ad business
