Apple TV+ is hitting new highs this year, powered in large part by Severance’s massive success. Just a day after announcing that Severance is the streamer’s most viewed show ever, now Apple has shared that the just-released film, The Gorge, had the best launch ever for a movie on TV+.
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Apple’s previous most viewed film was Wolfs, the George Clooney-Brad Pitt film that had its canceled theatrical release lead to big success on Apple TV+.
Now, while The Gorge hasn’t necessarily eclipsed the total numbers for Wolfs, it has reportedly claimed the title for Apple’s best performing film launch to date.
Source: The Gorge just had the biggest Apple TV+ film launch yet – 9to5Mac