Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the iPhone line-up: Dell, Dell Pro, and Dell Pro Max.
Despite claiming it did this purely for simplicity, and not to copy Apple, Dell actually managed to make its PC line-up even less comprehensible than before …
Bloomberg reports that Dell is abandoning its own sub-brands, like XPS and Inspiron, in favor of the new naming convention.
Källa: Dell mocked at its own press launch for copying Apple’s names
