Privacy-focused Aloha Browser has announced a new Cookie Consent Management feature that aims to eliminate repetitive cookie permission pop-ups while maintaining user privacy controls.
Released today for its iOS app, the new feature allows people to set their cookie preferences once at the browser level rather than responding to prompts on every website.
The new system is designed to address the common frustration with cookie consent banners, which studies show approximately 70% of users either ignore or dismiss without reading. But instead of simply blocking pop-ups, Aloha says its solution actively communicates user preferences to websites through a standardized API.
Källa: Aloha Browser Update Promises End to Endless Cookie Prompts