The worldwide smartphone market experienced strong growth of 6.2% year-over-year in 2024, reaching shipments of 1.24 billion units, according to a new report from IDC. Despite this, iOS is only expected to grow 0.4% this year.
This strong growth follows two years of steep declines and is fueled by pent-up demand for device upgrades. While 2024 marks a strong rebound, growth is expected to slow to low single digits from 2025 onward, with a 2.6% CAGR (2023-2028). Contributing factors include increasing smartphone penetration, lengthening refresh cycles, and headwinds from rapidly growing used smartphone market.
Källa: iOS Growth Stalls in 2024 Amid Global Smartphone Market Rebound [Report]