Designed by Australian firm Savage Interactive, the digital illustration app Procreate was launched in 2011 to embrace one new wave of tech change: tablet computing, specifically, the Apple iPad. But now its CEO James Cuda is vehemently rejecting another big technological shift: generative AI.
“I really fucking hate generative AI,” Cuda said in a video released on the official Procreate account on the social network X last night. “I don’t like what’s happening in the industry and I don’t like what it’s doing to artists. We’re not going to be introducing any generative AI into our products.”
Källa: ‘I really f**king hate generative AI’ – Procreate CEO comes out swinging against new tech
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