DuckDuckGos plugin för Google Chrome blockerar sökjättens nya lösning, FLoC, berättar sökmotorn i ett blogginlägg.

Sökmotorn rekommenderar att byta webbläsare, att inte använda Googles webbläsare överhuvudtaget, men de som nu ändå vill använda Google Chrome kan göra det utan att FLoC fungerar och att det du som användare gör inte kartläggas av Google.

Google itself maintains detailed profiles of users, built up over time from what they’ve learned about users (including through passive trackers lurking on most websites), but with FLoC they’re now exposing your derived interests and demographics from this profile to the websites you visit via FLoC IDs. Although the cohorts you belong to over time are non-descriptive and represented by an anonymous-looking number, it won’t be long before people or organizations work out what FLoC IDs really mean, e.g. what interests and demographic information they are likely correlated with.

But don’t just take it from us. Google itself has said this new approach is at least 95% as effective as third-party cookie tracking, continuing the ability to target people based on age, gender, ethnicity, income, and many other factors. This targeting, regardless of how it’s done, enables manipulation, discrimination, and filter bubbles that many people would like to avoid.

Please also note that FLoC IDs will also be accessible by third-party trackers lurking on websites. As we’ve explained recently, to protect yourself from these trackers, you need to stop them from loading in your browser, which is also accomplished by the DuckDuckGo extension and app.

DuckDuck Go berättar vidare att FLoC deaktiverats vid sökningar via DuckDuckGo.

DuckDuckGo