Facebook har attackerat Apple i en rad tidningsannonser som köpts och publicerats i flera av USAs största dagstidningar. Detta sedan Apple beslutat att rulla ut en teknisk lösning som krftigft försvårar den sociala mediajättens möjligheter att samla in användares information.

Kara Swisher, känd amerikansk journalist och teknikskribent har givit sin syn på en striden mellan Apple och Facebook:

If there’s anything that Facebook has learned from its many years of cozying up to the Trump administration, it’s figuring out that shamelessness works.

That is the only explanation I can come up with after seeing the social networking giant’s righteous ad campaign this week against Apple.

Casting itself as the protector of small businesses in full-page ads in — irony alert — big newspapers, Facebook is criticizing Apple for planning to give users of its popular devices like the iPhone more control over the data they share with third-party apps.

Starting next year, Apple will ask mobile users to “opt in” to accept third-party tracking of their digital activity (right now, the system defaults to tracking and requires users to “opt out” if they don’t want to be followed). Facebook relies on tracking to target ads at customers.

New York Times