Credit reporting firms go to great lengths to convince the public that the data they collect won’t fall into the wrong hands. But what happens when they sell that data to a third party? Can the buyer make the same guarantees?
That’s a question the consumer data industry is now grappling with after a discovery that Irvine marketing and analytics company Alteryx Inc. accidentally made public a file that contained the personal information of 123 million American households. (The U.S. has 126 million households in all, according to the Census Bureau.)
Källa: Alteryx data breach exposed 123 million American households’ information
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