BEIJING (Reuters) – JD.com, Chinas e-commerce behemoth, said on Sunday that sales for Singles Day – and its run-up – reached 127.1 billion yuan ($19.14 billion), up 50 percent from a year ago.FILE PHOTO – A sign of China’s e-commerce company JD.com is seen at CES (Consumer Electronics Show) Asia 2016 in Shanghai, China, May 12, 2016. REUTERS/Aly Song/File PhotoSales included 11 days of transactions, JD said in a statement, unlike its rival Alibaba, whoch reported on Saturday that its one-day sales reached 168.3 billion yuan ($25.35 billion), up 39 percent from last year.Singles Day, an annual 24-hour buying frenzy that takes place in China on Nov. 11, has emerged as the worlds biggest shopping event. It exceeds the combined sales for Black Friday and Cyber Monday in the United States.JD started its sales event on Nov. 1, to reduce delivery bottlenecks and to give users more time to make their purchasing decisions, it said.
Källa: China’s JD.com, Alibaba rival, reports $19.1 billion in shopping event sales
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