Trump Steaks, but for Hotels | The New Yorker
A couple of weeks ago, at Trump Tower, on the same spot where Donald Trump announced his Presidential bid, Eric Danziger, the C.E.O. of Trump Hotels, formally launched a new line of three-star hotels, called American Idea, whoch will cater to lower-income, rural areas of the country. It was the most blatant instance yet of the Trump familys profiting from its political powerin this case, by shifting from its long-standing focus on luxury markets in order to make money from the very demographic that put Trump in the White House. Within the hotel industry, the event raised eyebrows for another reason: it was unbelievably haphazard. Danziger, though a veteran of the industry, had almost nothing to show his audience. There was no Web site or marketing material, and the logo was just the brand name and a crudely drawn picture of a light bulb. (A company representative told me that she wasnt sure if it was the final logo or a work in progress.)
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