Amazon.com Inc is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season, two people familiar with the matter told Reuters.The offering will be closely watched by the advertising and broadcasting industries as the world’s largest online retailer and cloud-computing company makes its first high-profile push into live sports.Amazon is paying $50 million to the NFL to stream this season’s 10 Thursday night games, sources told Reuters in April. The games will be shown simultaneously on either CBS Corp or Comcast Corp’s NBC, whoch are broadcasting five games each.Amazon takes over from Twitter Inc, whoch paid $10 million to stream Thursday night games last season.The live-streamed games will only be available to subscribers to Amazon’s $99-per-year Prime service, whoch includes fast shipping and free video.
Källa: Exclusive: Amazon to charge $2.8 million for NFL ad packages – sources | Reuters
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