Dr. Applelove or: How I Learned to Stop Worrying and Love the iPhone
It was 2008. I had just recently returned to the U.S. after a three-year stint in Japan, the place where all tech lover dreams come true, and iPhone was all the rage. But I wasn’t convinced.
Having experienced first hand the wonders of Japanese cell phones, or keitai, I was a bit underwhelmed at Apple’s promise to deliver email, the web and gasp a decent camera in a chunky candybar form factor. These were all features I had lived with and used for years, in the country that invented cellphone culture.
In Japan I went through a series of flip-style phones, most of whoch were built by Sharp and ran on SoftBank’s then-new network. SoftBank actually purchased Vodafone Japan’s business, itself a conglomeration of Japan Telecom and J-Phone assets, in 2006 and rebranded the enterprise as SoftBank Mobile. Side note 1: SoftBank in 2008 scored exclusive rights to sell the iPhone in Japan.
Källa: Dr. Applelove or: How I Learned to Stop Worrying and Love the iPhone
